About Me

I'm a strategic growth partner for ambitious women navigating the dual demands of business and family life. With over a decade of global leadership experience in the fragrance and consumer goods industry, I’ve built and scaled multimillion-dollar accounts, led international teams, and developed market-first innovations for launch.

My edge lies in creating clarity from complexity: helping female founders and corporate leaders put structure behind their ambition, so they can grow without burnout. I help you unlock growth by optimizing what you already have — reshaping your team, streamlining operations, and designing a strategy that works with your life, not against it. Then I teach your team exactly how to execute it, embedding future-proof systems that build long-term resilience.

I combine corporate-grade strategic thinking with empathetic, real-world solutions that honour the full spectrum of your life — whether you're pitching in the boardroom or reading bedtime stories.

The Frameworks
Every female executive I work with gets a personalised framework — but these curated workshops form the foundation of strong, sustainable growth for most.

Translate Vision into Strategy

Design the doing behind the dreaming. We’ll take your current vision or strategic goals and break them down into actionable workstreams, assigning clear ownership and accountability across the team. You’ll leave with a structured timeline, mapped check-ins, and a tangible 12-month activity plan that keeps everyone focused and empowered.

🗝️ Outcome: A year-long, team-wide roadmap with clearly allocated resources and milestone tracking.

Redefining Leadership

High-achieving women aren't always natural leaders. We’ll unpack the hidden pressures female leaders face, audit the systems (or lack thereof) that are driving communication breakdown, and design a personal leadership framework that supports both professional ambition and personal wellbeing. .

🗝️ Outcome: Actionable boundaries, delegation tools, and mindset shifts that let you lead powerfully — without running on empty.

Team Setup + Role Clarity

Uncover how your team truly perceives their roles, responsibilities, and value — and compares it to your expectations as a leader. We’ll evaluate individual strengths, reveal potential misalignments, and reshape responsibilities so everyone is in the right seat, doing the right work.

🗝️ Outcome: A restructured team with aligned responsibilities, stronger recognition, and higher retention.

Vision Led Branding

Anchor your brand in its original purpose, evolving intentionally, not reactively. We’ll work through how to refine your brand’s voice, values, and visual identity to stay aligned with your long-term mission — while confidently navigating investor pressures, trend cycles, and market noise. You’ll leave with a brand framework that holds steady as you grow, and a filter for decision-making that keeps you rooted in authenticity.

🗝️ Outcome: A resilient, values-driven brand roadmap that grows in alignment with your vision — not distraction.